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A widely-shared tweet condenses local SEO into eighteen bullet points. Some match Google's own policies and the published research. A few are oversimplified. Two would get a Google Business Profile suspended. Here's the line-by-line check.

Four words that get used interchangeably, but only one of them is a search feature. Here's the difference, why Google's May 2026 FAQ announcement makes the distinction matter, and what to keep on your pages.

Google's official AI Optimization Guide tells site owners to create "unique, compelling, and useful" content and avoid commodity material. Here's what that actually means for product pages, service pages, and the blog posts most stores and local businesses are still shipping.

The Whitespark and BrightLocal surveys tell a consistent story year over year. Most "local SEO" advice ignores it. Here's what the research actually says, and how AI assistants are reshaping local discovery.

Most Shopify SEO advice is generic ecommerce advice with a Shopify label. Here's what the platform actually does for you, what you have to fix yourself, and how AI engines are changing the playbook for merchants.

FAQ, How-to, and SearchAction rich results are gone or restricted. Article, Product, and a new wave of community-oriented types are doing more work than ever — and AI engines are reading them too.